They even talked about merging their businesses - not once, but twice. When Microsoft won, Salesforce threw cold water on the acquisition by saying it would violate European antimonopoly laws.īut not long ago, the two software giants were tight. Today, Microsoft and Salesforce are archrivals that recently battled each other to buy the social network LinkedIn - hungry for its troves of highly personalized data about businesspeople. This is a story of love lost after a fight over social media.
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